London consultancy Storyboard has designed packaging for a new range of “adult snacks” for food manufacturer Petty Wood’s Epicure brand.
Aimed at “young people with a taste for the adventurous”, the six-strong range features characters which interact with the principal ingredient of each snack flavour to communicate the provenance of the product variants, says Storyboard director Rhonda Martin.
Petty Wood plans to launch seven additions to the range. Storyboard is currently working on the next addition.
The consultancy won the work after a presentation pitch.