Leisure and retail specialist Caulder Moore has created branding and interiors for a new 130-seat London restaurant. The site forms a central part of King’s Cross station’s urban regeneration project at platform 12.
Sally’s Diner, a US-style eaterie, was launched on Monday and will be the first of several such venues planned around London.
“It has a very urban feeling and if this one is successful I think there will be a roll-out programme,” says Caulder Moore director Terry Moore.
Emulating the timeless appeal of the classic US concept, the venue will serve authentic recipes in a friendly environment. It hopes to attract a wide audience, including tourists, office workers, commuters, residents and urban socialites.
Sally’s is situated in a Victorian former cabbies’ club and has retained many existing elements, says Moore. “The design brief was that it should be an authentic New York-style diner, but the design is very low-key and fairly secondary to the food offer. We have maintained much of the existing structure and added several new elements, including quilted stainless steel panelling, blue chairs and dark stained walnut panelling,” he explains. Black and white jazz-related photography and paintings are also featured.
All activities are based around an open kitchen, giving diners a full view of the food preparation. “A lot of the design comes from the huge exhibition kitchen and the theatre that comes from that,” adds Moore.
Sally’s managing director is Ron Fowler, who recently ran Virgil’s Real BBQ and the highly acclaimed Dean and Deluca CafÃ© in New York. “The classic diner concept has always thrived by keeping in touch with popular taste. We will deliver a consistent and familiar dining experience with the quality the public has every right to expect,” he says.