Circus has created the identity for New Blood, the British Design and Art Direction’s new graduate show, featuring striking imagery of giant red blood cells racing through virtual office spaces. ‘The show’s purpose is to inject our industry with a creative lifeforce and offer graduates a way into the industry,’ says D&AD chief executive David Kester. The show’s publicity campaign, sponsored by The Guardian and image library Stone, is scheduled to go live in mid- June with national and trade press ads, posters, postcards and invitations. The show features the work of graduates from more than 40 colleges across the UK and takes place at London’s East End Atlantis Gallery. Lifeform has designed the gallery space, featuring mock red blood cells made from huge, helium-filled red balloons.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of