Circus has created the identity for New Blood, the British Design and Art Direction’s new graduate show, featuring striking imagery of giant red blood cells racing through virtual office spaces. ‘The show’s purpose is to inject our industry with a creative lifeforce and offer graduates a way into the industry,’ says D&AD chief executive David Kester. The show’s publicity campaign, sponsored by The Guardian and image library Stone, is scheduled to go live in mid- June with national and trade press ads, posters, postcards and invitations. The show features the work of graduates from more than 40 colleges across the UK and takes place at London’s East End Atlantis Gallery. Lifeform has designed the gallery space, featuring mock red blood cells made from huge, helium-filled red balloons.
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