Fitch drives UpMyStreet design

International design group Fitch has won a six-way pitch to design a new brand identity for, a community-based on-line information service.

The website, named Internet Magazine’s Website of the Year 1999, was launched last year. It has appointed the Lighthouse Group-owned consultancy to revamp its appearance in order to further reinforce and evolve its presence. The development of mixed-media distribution channels is behind the change.

The site provides extensive information on local areas, including property prices, schools and local authority performance statistics. Relevant information is selected by entering a postcode and can be displayed on graphs. Different areas can be compared.

Fitch digital media director Steve Potts says: “ takes full advantage of the power that is unlocked when information is interconnected. It turns static data into something tangible and instantly relevant.

“We’re delighted to be working with such a strong management team and we see this as an opportunity to further extend the strong consumer brand across new media platforms.”

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