Fitch drives UpMyStreet design

International design group Fitch has won a six-way pitch to design a new brand identity for UpMyStreet.com, a community-based on-line information service.

The website, named Internet Magazine’s Website of the Year 1999, was launched last year. It has appointed the Lighthouse Group-owned consultancy to revamp its appearance in order to further reinforce and evolve its presence. The development of mixed-media distribution channels is behind the change.

The site UpMyStreet.com provides extensive information on local areas, including property prices, schools and local authority performance statistics. Relevant information is selected by entering a postcode and can be displayed on graphs. Different areas can be compared.

Fitch digital media director Steve Potts says: “UpMyStreet.com takes full advantage of the power that is unlocked when information is interconnected. It turns static data into something tangible and instantly relevant.

“We’re delighted to be working with such a strong management team and we see this as an opportunity to further extend the UpMyStreet.com strong consumer brand across new media platforms.”