Prestige car maker Jaguar has opened a new advanced design studio, which will ‘investigate the far reaching future of Jaguar design, in terms of form, language, proportions and structures’, according to Jaguar director of design Ian Callum. The Geoff Lawson Studio, named after the company’s director of styling who died last year, will work on a variety of models. Some will be motor show concept cars, while others will never be seen publicly. Senior Jaguar staff say the studio will be encouraged to experiment and be allowed to make mistakes.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of