Prestige car maker Jaguar has opened a new advanced design studio, which will ‘investigate the far reaching future of Jaguar design, in terms of form, language, proportions and structures’, according to Jaguar director of design Ian Callum. The Geoff Lawson Studio, named after the company’s director of styling who died last year, will work on a variety of models. Some will be motor show concept cars, while others will never be seen publicly. Senior Jaguar staff say the studio will be encouraged to experiment and be allowed to make mistakes.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.