Jaguar invest in long term design

Prestige car maker Jaguar has opened a new advanced design studio, which will ‘investigate the far reaching future of Jaguar design, in terms of form, language, proportions and structures’, according to Jaguar director of design Ian Callum. The Geoff Lawson Studio, named after the company’s director of styling who died last year, will work on a variety of models. Some will be motor show concept cars, while others will never be seen publicly. Senior Jaguar staff say the studio will be encouraged to experiment and be allowed to make mistakes.

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