Carlton Interactive has appointed London consultancy Laing & Carroll to review the brand identity for its movie website popcorn.co.uk.
Featuring a cinema search, reviews, news, trailers and a section devoted to DVD and video watchers, the site, which was launched in November 1998, is now the UK’s most popular movie website. The original identity was created in-house.
Laing & Carroll will produce user guidelines for both off- and on-line use. The consultancy is due to complete the work by the beginning of July.