‘My example for a piece of type in context is for the Ahoy entertainment complex in Rotterdam, produced in 1970 by Dutch designer Benno Wissing. This is an exemplary piece of typography as it crosses the boundary between logotype and implementation. All elements such as signage and literature use the same letter forms as the logotype, creating a completely homogenous identity. The bespoke typeface created by Wissing consists of interlocking lozenges that transcend the Data 70 syndrome of so many custom typefaces of that era. In combination with the architecture, Wissing has created an utterly modern environment that is still relevant today. If only the Dome could have shared the same attitude.’
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,