‘One of the pieces we regard as seminal is a catalogue Wim Crouwel designed in 1970 for an exhibition of the work of artist Claes Oldenburg for the Stedelijk Museum, Amsterdam. The typographic cover is inspired by Oldenburg’s work. As ever, Crouwel used content to reveal form – one of the basic tenets of modernist design. Nowadays, however, taken out of context and misappropriated, the alphabet could easily be mistaken for an illiterate teenager’s misconceived dalliance.’
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.