Rose blooms for NB:Studio

The Rose, London’s first purpose-built theatre, has launched a new identity reflecting its Elizabethan heritage.

The marque, by NB:Studio, will be used for all communications.

“Our starting point was the Tudor rose – an ideal symbol of the era, but a lifeless object which needed loosening up,” says NB:Studio partner Nick Finney.

“The theatre acts as a plant pot for the rose,” he adds.