To sustain success try to resist the new trend

In response to Mike Exon’s article (Consultancy, DW 26 May 2000), the experience of larger multi-disciplinary consultancies (such as Fitch) in failing to develop digital media expertise should serve as a lesson to rapidly expanding digital media design companies.

Specialisation is convenient for groups looking to corner a market, but markets are not static, they can dry up and new ones emerge.

To ride these waves and remain successful you need to be good at design, not media.

Short-term success is a question of talent and timing. Long term success comes from resisting the temptations offered by short term success.

James Pyott

Founder

Pyott Design

studio@pyott.co.uk

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