The Dove range of cleansing products has been relaunched throughout Europe, with a new brand identity created by Design Bridge. Positioned as one of Unilever’s ‘power brands’, Dove has been given a makeover to focus as heavily as possible on what Unilever says are its ‘luxurious and caring core brand properties’, while seeking a more expensive and feminine appearance on-shelf. The Dove icon has been updated, and its on-pack graphics modernised. Bottled variants such as shower gel have been given a textured coating to make them more appealing to customers.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of