The Dove range of cleansing products has been relaunched throughout Europe, with a new brand identity created by Design Bridge. Positioned as one of Unilever’s ‘power brands’, Dove has been given a makeover to focus as heavily as possible on what Unilever says are its ‘luxurious and caring core brand properties’, while seeking a more expensive and feminine appearance on-shelf. The Dove icon has been updated, and its on-pack graphics modernised. Bottled variants such as shower gel have been given a textured coating to make them more appealing to customers.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.