The Dove range of cleansing products has been relaunched throughout Europe, with a new brand identity created by Design Bridge. Positioned as one of Unilever’s ‘power brands’, Dove has been given a makeover to focus as heavily as possible on what Unilever says are its ‘luxurious and caring core brand properties’, while seeking a more expensive and feminine appearance on-shelf. The Dove icon has been updated, and its on-pack graphics modernised. Bottled variants such as shower gel have been given a textured coating to make them more appealing to customers.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,