Wolff Olins has been appointed by Visit London body London Unlimited to develop a brand for the city. The consultancy fought off several other groups in a pitch and will spend two months on the project, which aims to distil the pre-Olympic excitement of London into a global brand. London Unlimited was launched last autumn by Mayor Ken Livingstone to develop the capital’s branding overseas.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.