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We were misinformed by General Optica that Fitch is its incumbent consultancy (News, DW 2 March). Rodney Fitch & Co worked for the Spanish optician two years ago on a separate project.

We were misinformed by General Optica that Fitch is its incumbent consultancy (News, DW 2 March). Rodney Fitch & Co worked for the Spanish optician two years ago on a separate project. In the same week we reported that Landor Associates had pitched to repackage Toblerone. It actually pitched to join the Toblerone roster.

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