Interbrand has been appointed by regional car manufacturer Noble Moy Automotive to create its identity, website and graphics, following the success of its M12 sports car.
It won the work following a creative presentation, for which no brief was issued. Noble Moy approached another design consultancy at the early stages, but declines to name it.
The revamped identity, scheduled to go live later this year, is designed to increase awareness of Noble Moy as a brand name. The decision to rebrand follows the success of the M12, only about 120 of which are manufactured each year.
The company’s website, noblecars.com, will be launched at the end of March.
Noble Moy is only known to a niche market of car enthusiasts and is limited to predominantly competitive use, says Noble Moy chairman Tony Moy.
“The website and revamped identity should help to increase the road use of our models, particularly the M12, and make them more accessible,” he adds. He says the car features the Lee Noble name as a brand for the first time.
The M12, which launched last year, positions itself alongside car brands, such as Ferrari, Lotus and BMW. Priced £44 950, the two-seater is available at only eight dealerships in the UK.
Created by industrial designer Lee Noble, the Noble M12 has been very popular since it was launched last autumn.