Rawfish has been appointed to design interiors for soup and noodle retailer Tik Tok’s flagship store in Manchester.
Tik Tok’s first standalone store is designed to establish a high street presence for the brand which, if successful, will lead to a roll out of the concept. The store, in Manchester’s King Street, is scheduled to open in May.
The interiors look to fashion retail shops such as Armani for inspiration, says Tik Tok managing director Tim Cox.
Indigo blue and beige colourways, alongside limestone counters, marble floors and slate walls, lend an “understated” feel, he says.
The Tik Tok identity and packaging has been created in-house. The product range incorporates wraps, sandwiches, noodles, salads, cakes, pastries and smoothies. “We will serve soup when it is ‘in season’ but offer a range of less wintery food as well,” adds Cox.
Tik Tok, the name for which is based on the sound of chopsticks, incorporates a range of Asia Pacific food and is available through supermarkets. It is aiming to open a third Manchester store in October.
It opened a trial kiosk store, designed by Rawfish, in Manchester’s Arndale Centre before Christmas.