Telewest calls Perceptor for literature redesign

Perceptor has redesigned corporate and product literature for telecoms company Telewest Communications, for a fee of more than £100 000.

The work, some of which will be on-line, will be launched in March.

Perceptor has just been set up by The Triangle Group as its brand and communications consultancy following the repositioning of EyeiiEye as a production company (DW 2 March).

Perceptor client services director Tom Carling says: “Our anticipated fee for the total project is in excess of £100 000.”

The consultancy won the work as part of a three-way unpaid strategic and outline creative pitch against undisclosed rivals.

A Telewest spokeswoman confirms branding work will take place, but is unable to put a date on when it may start. “A name change is possible,” she says.

Perceptor has also created the brand identity for health and fitness outlet Escape for a fee of “circa £50 000”, according to Carling. It is expected to be unveiled with the opening of the first club in May in Edinburgh.

Carling says: “We worked on defining the brand, developed naming proposals and creating the identity.”

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