Wilson Harvey unveiled branding for the Department of Trade and Industry’s forthcoming website supporting UK Internet entrepreneurs, Building Bricks, last week as part of a £750 000 contract.
Wilson Harvey has designed and branded the website, which will launch when the date of the General Election has been announced.
It has also designed supporting literature, is responsible for the creation and rollout of all advertising, direct marketing campaigns and is providing marketing and brand strategy.
The consultancy won the project as part of a four-team consortium. The consortium includes community management software developer GroovyTrain; Internet incubator Metrocube; and venture capital and private equity portal Venturedome.
Wilson Harvey creative director Paul Burgess says, “The DTI will pay a fee of £1.4m for the project. After paying the other members of the consortium we expect our fee for design and marketing services to be £750 000.”
The successful team pitched against “six or seven” consortia.
The website will be used to position the Government as an essential partner for Internet entrepreneurs.