W&R identity for Burmester

Wren & Rowe has redesigned the corporate identity and bottles for 250-year-old, family-owned Portuguese drinks company Burmester, which launches to the trade at the end of March.

Wren & Rowe has redesigned the corporate identity and bottles for 250-year-old, family-owned Portuguese drinks company Burmester, which launches to the trade at the end of March.

The consultancy won the £100 000 project after a three-way creative pitch against Blackburn’s Consultants and Claessens.

The marque will be applied across Burmester’s 13-strong range of ports, including a 100-year-old and a ruby port. The bottle, which will be launched at the end of April, has been designed to provide consistency across the range and replaces an existing selection of contrasting shapes.

“We scoured Burmester’s 250-year-old archives to find inspiration for the identity,” says Wren & Rowe managing director Paul Foulkes-Arellano. “We sought to create an instantly identifiable marque that will compete with highly recognisable upmarket drinks brands such as Martell.”

Burmester’s corporate identity will be rolled out across stationery, transport boxes and signage at the end of March. The project is headed by Wren & Rowe creative director Michael Rowe.

Burmester was bought by Portuguese conglomerate Amorim last year. It was last redesigned in the 1950s. The brand is available in upmarket retailers including Fortnum & Mason and Oddbins.

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