Asda staff were treated to a visit by ‘Asdaness Man’ this week, created by Yorkshire-based group Watt Gilchrist to ‘spread the word’ among head office staff about Asda’s own-label relaunch. Apparently designed to ‘breathe life and personality’ into the communications, we’re not sure exactly what message the baggy green pants are giving – something to do with tightness of the brief maybe?
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.