Asda staff were treated to a visit by ‘Asdaness Man’ this week, created by Yorkshire-based group Watt Gilchrist to ‘spread the word’ among head office staff about Asda’s own-label relaunch. Apparently designed to ‘breathe life and personality’ into the communications, we’re not sure exactly what message the baggy green pants are giving – something to do with tightness of the brief maybe?
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.