Asda staff were…

Asda staff were treated to a visit by ‘Asdaness Man’ this week, created by Yorkshire-based group Watt Gilchrist to ‘spread the word’ among head office staff about Asda’s own-label relaunch. Apparently designed to ‘breathe life and personality’ into the communications, we’re not sure exactly what message the baggy green pants are giving – something to do with tightness of the brief maybe?