Saudi authority invests in Circle

Circle has created an identity to boost overseas investment into Saudi Arabia, the culmination of a 12-month project believed to be worth about £124 000 in fees.

The identity, for the Saudi Arabian General Investment Authority, launches this week in Dubai and will roll out globally over the next six months in a programme of events across Europe and the US.

The group’s work will also encompass corporate literature, brand guidelines and a website, www.sagia.gov.sa.