Clients need better understanding of what designers do

Though I wasn’t at the Meeting of Minds event, from the article (News, DW 1 May) it seems like a lot of the same old issues were brought up.

The designer/client relationship is, as we know, very symbiotic. As designers we are very aware of the clients’ needs and how they operate. It’s not the same for the client. I find that most clients and most people are ignorant of what we do and who we are. I’m interested in the education of clients in the ‘nature of design’ and the current separation of ‘art’ and what art means from graphic design.

If the clients can be educated into the ‘why’ of what we do, perhaps they will be better able to make decisions that influence what we are tasked with doing.


Ciaran Horrex, by e-mail

Latest articles

First look at London Design Festival 2018

This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.