AKQA has started creative and technical design work on the British Council’s global website, www.britishcouncil.org, following its appointment last month.
It won the work following a credentials pitch against Icon Medialab, Nettec, AMX and Citigate Lloyd Northover. The five were shortlisted from 48 consultancies that tendered for the project, which has a total budget of £1m and a six-figure design fee.
The first phase of work is to design websites in Japan and India, which are scheduled to launch early next year, says a British Council spokesman.
The consultancy’s brief is to design a navigation system that can be implemented on all sites worldwide, and a content management system to allow countries to create their own content within strict brand guidelines, says an AKQA spokeswoman.