CLN on-line for Welsh start-up drive

Citigate Lloyd Northover has been appointed to develop the on-line strategy for the Welsh Development Agency’s Entrepreneur Action Plan for a design fee of £125 000.

The consultancy will research the entrepreneurial culture in Wales and form a strategy to promote, support and foster it, CLN director of new media Neil Hudspeth says. It will present findings on 21 January. Depending on its recommendations, the WDA will hold a pitch to implement the strategy across the Internet and other digital channels, including interactive television.

Wales is at least 30 per cent behind the average UK rate of businesses start-ups, according to the WDA. The EAP, which has an annual budget of £34m, is an attempt to reverse that trend. The consultancy has been handed an open brief, Hudspeth comments.

‘We need to identify the key criteria for influencing cultural change and understand what are the real benefits for entrepreneurs who want to use the Internet,’ says Hudspeth.

CLN won a five-way strategic pitch against Golley Slater, Agenda Multimedia, Imagineit and Strategic-i to secure the work.

Meanwhile, a consultancy will be appointed to rebrand the South East Wales Economic Forum at the end of this week.

Six groups will make final presentations in an unpaid creative pitch today (Wednesday). The job, worth £45 000, includes looking at all communications.

‘The organisation started off an internal-looking forum to discuss ways to better market the region. Now we want an outward-looking organisation. From April 2002 we will market South East Wales to the UK and Ireland’s expanding companies,’ says WDA South East division marketing manager Rebecca Phillips.

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