Pink Floyd’s latest album Echoes, which was released on Monday, has been created in partnership with the Future Forests environmental initiative. The partnership will result in the creation of four long-term indigenous forests in Scotland, India, Mexico and the US. The album carries the Carbon Neutral symbol to signify that a sufficient number of trees will be planted to absorb the carbon dioxide emissions caused by the production and distribution of it. Therefore, by selling more albums, it will mean that more trees will be planted as a result. The cover was art directed and photographed by long-term Pink Floyd collaborator Storm Thorgerson.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.