Design supremo Derek Birdsall has created a new visual identity for literacy charity The Reading Agency. Birdsall says, ‘It took me rather too long to see the initials “r” and “a” in the word “reading”. Abbreviating this to “read” with “e” and “d” in a 40 per cent tint produces an irreducible and seemingly inevitable logo.’ The new marque was launched last week at the charity’s fifth birthday party, at London’s Royal Festival Hall.
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.