The Reading Agency

Design supremo Derek Birdsall has created a new visual identity for literacy charity The Reading Agency. Birdsall says, ‘It took me rather too long to see the initials “r” and “a” in the word “reading”. Abbreviating this to “read” with “e” and “d” in a 40 per cent tint produces an irreducible and seemingly inevitable logo.’ The new marque was launched last week at the charity’s fifth birthday party, at London’s Royal Festival Hall.