The Reading Agency

Design supremo Derek Birdsall has created a new visual identity for literacy charity The Reading Agency. Birdsall says, ‘It took me rather too long to see the initials “r” and “a” in the word “reading”. Abbreviating this to “read” with “e” and “d” in a 40 per cent tint produces an irreducible and seemingly inevitable logo.’ The new marque was launched last week at the charity’s fifth birthday party, at London’s Royal Festival Hall.

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.