Enterprise IG wins BT job

Enterprise IG has won a pitch to refresh the “look and feel” of the BT branding, against Wolff Olins, Interbrand Newell and Sorrell and The Identica Partnership.

“In effect, Enterprise IG takes over from Wolff Olins, which we have worked with for the past ten years,” says BT design manager David Mercer.

“Our job will be to take the ‘grey’ out of BT. It is a leader and its should look like one,” says Enterprise IG managing creative director Franco Bonadio.