Frazer Designers has deliberately made this heart monitor, for start-up client Cardionetics, look like a Sony Disc-man to give it consumer appeal and technological authority. Frazer principal consultant Jonathan Knight says the group has also gone to great lengths to make it comfortable, since the device is strapped to the body, often for periods of 24 hours or more. The heart monitor will launch next month and is aimed principally at GPs.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last