Frazer Designers has deliberately made this heart monitor, for start-up client Cardionetics, look like a Sony Disc-man to give it consumer appeal and technological authority. Frazer principal consultant Jonathan Knight says the group has also gone to great lengths to make it comfortable, since the device is strapped to the body, often for periods of 24 hours or more. The heart monitor will launch next month and is aimed principally at GPs.
From virtual property presentation platforms to craftivism clothing kits, studios are using the current situation to explore new avenues.
The platform is using cultural exploits like photography, film, illustration and music to “elevate women’s sport and carve out more space for female voices”.
The 93-year-old graphic designer, who began her career in the 1950s, talks type, luck and forever seeking Armin Hofmann’s “prima”.
As part of major redesign, the established French marque has unveiled its latest logo: a pared-back coat of arms adorned with its lion’s head.