Frazer Designers has deliberately made this heart monitor, for start-up client Cardionetics, look like a Sony Disc-man to give it consumer appeal and technological authority. Frazer principal consultant Jonathan Knight says the group has also gone to great lengths to make it comfortable, since the device is strapped to the body, often for periods of 24 hours or more. The heart monitor will launch next month and is aimed principally at GPs.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.