Frazer Designers has deliberately made this heart monitor, for start-up client Cardionetics, look like a Sony Disc-man to give it consumer appeal and technological authority. Frazer principal consultant Jonathan Knight says the group has also gone to great lengths to make it comfortable, since the device is strapped to the body, often for periods of 24 hours or more. The heart monitor will launch next month and is aimed principally at GPs.
Sunak’s spending review pledges to move the country on from the pandemic, with some business tax relief planned, but question marks remain over the impact of cost of living increases.
We speak with product designers about how micro-mobility vehicles like e-bikes and scooters can be made appealing for wide-ranging modern audiences.
Moves, changes and appointments happening across the design industry
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?