Ex-Dialog duo form start-up

Frazer Designers has deliberately made this heart monitor, for start-up client Cardionetics, look like a Sony Disc-man to give it consumer appeal and technological authority. Frazer principal consultant Jonathan Knight says the group has also gone to great lengths to make it comfortable, since the device is strapped to the body, often for periods of 24 hours or more. The heart monitor will launch next month and is aimed principally at GPs.

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