Customer management group Vertex has appointed Manchester-based Atomic Design Group to develop its brand guidelines and corporate communication collateral, following a two-way pitch.
The London studio has created a 1920s-inspired visual identity and bespoke bottle structure for the latest line from Sacha Lichine.
The exhibition, designed by Edit Collective, charts the history of the non-hierarchical design co-operative, capturing the process behind its work in a series of domestic settings.
The project has been in the works for more than a year, and includes a sensitive redrawing of the “iconic and truly loved” scribble logo.
The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”.