A hand-painted logo for a pop-up dining experience

DewGibbons+Partners has created a hand-painted logo for a Chilean pop-up dining experience, which is influenced by native Ona artwork.


DewGibbons+Partners has created a hand-painted logo for ONA – a Chilean pop-up dining experience run by chef Marcelo Henriquez.

Chilean chef Henriquez is launching ONA across a series of venues in London, aiming to introduce Chile’s food to the UK.

The ONA name comes from the now-extinct Ona tribe, who lived on the Tierra del Fuego islands in the far south of Chile.

The ONA identity has been hand-painted by DewGibbons design director Raj Phull and aims to reference a dinner plate, while also being reminiscent of patterns and prints created by the Ona people.

A series of monochromatic artworks, created by DewGibbons and Chilean artist and designer Jaime Poblete Aravena, are used at the pop-up dining events.

The monochromatic look is carried through the experience, with a black-and-white dress code for diners and black crockery.

DewGibbons creative director Nick Vaus says: “What I like about the ONA identity is that it feels really organic and it comes across as really well-crafted.

“In a design world where things are all too often so stylised and perfect, it’s refreshing to have something that feels so natural.”

Hide Comments (3)Show Comments (3)
  • Chris Woods November 13, 2015 at 12:51 pm

    I wouldn’t want to be the finisher responsible for trimming those business cards. Nonetheless the logo and identity work looks lovely, and I love the tie-in with the artworks.

  • D Conran November 13, 2015 at 2:03 pm

    Is that Alfred Hitchcock I see?!

  • Hannah Wardle November 16, 2015 at 9:43 am

    Very disctinctive, often overlooked in today’s maximallist information overload packaging.

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