BBC Two rolls out six new idents

The new animations join the award-winning set launched last year, which was the first rebrand of the terrestrial channel in 20 years.

BBC Two has added six new idents to its repertoire.. Bosses hope the animations, created by branding consultancy Superunion and an in-house design team, showcase the channel’s “commitment to specialism, challenging and complex programming.”

There are a range of designs for this year’s new additions, with approaches this time including futuristic lightshows and what look like tempestuous storm clouds. Creators suggest the diversity of the idents compliment and “knit together” the channel’s eclectic schedule.

The shorts were collaboratively made by a team of animators. They feature work from studios including FutureDeluxe, Buck Design, Weareseventeen and More & More. Music to accompany the shorts was composed by award-winning sound designer Alex Baranowski.

Last year BBC Two controller Patrick Holland said actions were being taken to “reinvigorate” the channel. These new idents represent “part two” of the process.

The initial 16 idents launched last year represented the first rebrand for BBC Two in 20 years. You can read about the full project here. The set, which departed from the channel’s previous “2-themed” idents in favour of colourful animated shorts, was awarded two Design Week awards in both the identity rebrand category, and TV, film and video graphics.

Latest articles

First look at London Design Fair 2019

Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.