Allfinanz logo by The Identity Business

Dublin group The Identity Business has created the marque for Allfinanz, a new suite of on-line financial products created by local software company FMS.

The life assurance and pensions software products, about to go live, are designed for insurance companies’ Internet sites. FMS has created a number of basic software packages which are customised for the individual insurer.

“We have created a simple brand to work across the various media and across the broad range of Allfinanz sub-branded products,” says The Identity Business creative director Garrett Reil.

London group Beyond Design Solutions has designed the identity for the Market Wordings Database, launched last week by Lloyds of London’s Policy Signing Office. The identity has been applied initially to a splash screen, an on-screen icon and a suite of training and installation literature.