FHA to brand Sydney 2000

Australian group FHA Image Design has been appointed to develop and manage the branding of the Sydney 2000 Olympic Games, a process which started two years ago with the design of its controversial logo.

The group is setting up a 20-strong office in Sydney to carry out the task for the Sydney Organising Committee for the Olympic Games (SOCOG). The committee will be headed by FHA design director Richard Henderson, who is currently recruiting new staff for the office.

The project will see FHA take responsibility for the implementation and adaptation of existing branding to ensure consistency across all the Olympic Games’ official design elements. This includes street signs, ticketing, graphics, posters, catalogues, banners and flags.

“It’s very challenging. We need to work with various issues and various stakeholders need to be looked after. We’re conscious we will be in an environment where there are many different agendas,” says Henderson.