Visitors to VIP washrooms at the Queen Elizabeth Conference Centre last week were treated to a bit of Cool Britannia packaging design. The luxury lavs were well stocked with Virgin Vie products, including indispensable Energy Babbling Spring Pebbles (recommended retail price 12). It would seem that no matter where visiting dignitaries go, they won’t escape the attentions of brand-master Richard Branson.
The new “simplified” designs have been revealed following audience research that said the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.
As Expo 2020 opens in the Middle East, we run down some of our favourite pavilions – featuring DIY spaceships and the world’s largest passenger lift.
We speak to exhibition designers to find out how they navigate the unique challenges of designing for a show that will occupy multiple venues.