Visitors to VIP washrooms at the Queen Elizabeth Conference Centre last week were treated to a bit of Cool Britannia packaging design. The luxury lavs were well stocked with Virgin Vie products, including indispensable Energy Babbling Spring Pebbles (recommended retail price 12). It would seem that no matter where visiting dignitaries go, they won’t escape the attentions of brand-master Richard Branson.
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.