Finds the parts other brands can’t reach

Visitors to VIP washrooms at the Queen Elizabeth Conference Centre last week were treated to a bit of Cool Britannia packaging design. The luxury lavs were well stocked with Virgin Vie products, including indispensable Energy Babbling Spring Pebbles (recommended retail price 12). It would seem that no matter where visiting dignitaries go, they won’t escape the attentions of brand-master Richard Branson.

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