Multimedia group AMX Digital, which went into voluntary liquidation last week, has been bought by Real Time Studio for an undisclosed sum.
AMX will trade under the name AMX Studios. The deal includes 27 full-time staff, including design director Malcolm Garrett and interactive director Alasdair Scott, as well as consultants Bob Cotton and Peter Anderson.
Garrett and Scott will retain their positions and the group will stay at its Shoreditch offices. Real Time managing director Phil Jones will be “nominal” managing director of AMX until a suitable person is found. “I want them to do what they’ve always done – run their own business,” says Jones. One of his first moves will be a 150 000 upgrade of AMX’s computer equipment.
Garrett puts the group’s failure partly down to expansion and to being a pioneer in the sector. “We’ve been ramping up too early for our own market”, he says. He and Scott “tried every other route” before going into liquidation.
Jones first talked to AMX about a deal two years ago when he identified new media as a market. The time wasn’t right and Real Time developed its own facility.
While operating independently, Real Time is also the UK arm of Connect World, a global network set up by its French parent, media and utilities group Havas.
See News Analysis, page 7