A group of amoral and lawless vegetables living in a mouse hole in a kitchen have been created and animated by Kerb for www.bravo.co.uk. The consultancy has produced ten four-and-a-half-minute episodes for the adult animated series, called Hellz Kitchen, for a fee of £55 000. The series launches on 13 August and is expected to eventually appear on Flextech Television’s Bravo men’s channel. The consultancy was appointed without a pitch. Hellz Kitchen follows the lives of vegetable and fruit characters, including Tyrone the carrot Ramon ‘Dirty’ Sanchez the chilli, and Lola the transsexual tomato with a veg/ fruit dilemma.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their