Mercedes gets a brand system

Henrion Ludlow & Schmidt has developed a brand design system for Mercedes-Benz that will be applied throughout all communications.

Henrion Ludlow & Schmidt has developed a brand design system for Mercedes-Benz that will be applied throughout all communications.

The first manifestation of the system will be the redesign of a website by German group GFT.

The manufacturer sees its on-line presence as of increasing importance; the brand design system offers specific guidelines on maximising the benefits of on-line advances, the company says.

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