Enterprise IG London managing director Patrick Smith is stepping up to become chief executive of WPP Group-owned Enterprise IG UK. The previous incumbent, Dave Allen, will be concentrating on his roles as joint chief executive officer of Enterprise IG and The Brand Union chief executive officer.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design