Stokes Forgings unveiled its updated corporate identity this week, created by Haigh Thornley. Its identity was last revamped in the 1950s, says Haigh Thornley managing director Andrew Thornley. ‘A revamp was seriously overdue, but the client wanted to retain some elements of the original. It had been around so long it had come full circle and looked quite stylish.’ Stokes supplies car components to companies such as Ford, Aston Martin, Land Rover and Jaguar. Haigh Thornley won the £50 000 job last December in a three-way pitch.
Consultancy Interabang has designed the set of stamps, which feature 10 of the most famous toys created in Britain from the last 100 years, including Space Hopper and Spirograph.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.