Environment Agency builds digital roster

The Environment Agency has completed a 12-month selection process to create a new media agency roster containing just three groups: E3 Media, Rufus Leonard and Intelfax.

Chosen for their skills in both design and electronic marketing, the three consultancies were drawn from an initial list of more than 100 companies.

‘The groups on the roster will be involved in how we take the agency’s branding and put it on-line, along with the development of e-marketing, which is something we have never used before,’ says Simon Ashley, Internet manager for the Environment Agency.

The organisation’s previous new media roster began to dwindle after a number of the consultancies went bust, says Ashley. This prompted the decision to build a new roster a year ago.

The creation of the roster comes as the public body embarks on a major operation to redevelop its services for electronic media. It plans a complete convergence of all its Internet and intranet services. ‘It is a big project that is looking to bring all our services on-line,’ adds Ashley.

The roster will also help develop marketing tools to bolster the agency’s role in World Environment Day, an event organised by the United Nations Environmental Programme in June each year.