Roundel’s similar-looking ‘g’ must surely be a plant

Interesting to see Roundel’s identity redesign for National Gardens Scheme (DW 11 November).

Interesting to see Roundel’s identity redesign for National Gardens Scheme (DW 11 November).

We are a Sydney consultancy that has recently designed the identity for Garden Inn, a lifestyle store specialising in luxury and innovative goods for the garden and outdoor living, based in Stockbridge, Hampshire.

It’s a different part of the globe, but yielded a similar result.

As more Australian-based designers ‘take a leaf’ and tap into the UK market (Vox Pop, DW 8 July), maybe there should be some exchange programme? G’day.

Mark Zimmerli

Creative director

Zimmerli Identity Design

Sydney, Australia

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