Unreal time for GLA initiative

The Greater London Authority is launching an initiative to teach children how the city is run, with a raft of educational packs designed by Unreal.

The push – Resource for Schools – forms part of the organisation’s long-term strategy to get more young people involved with the London Assembly and its operations in general.

The packs target up to 3500 schools across the capital and will roll out throughout December.

Unreal has created all of the materials, including booklets (pictured), teaching aids, project cards and activity sheets. The packs are directed at educating two key groups, 10-to-11- and 14-to-16-year-olds.

The project has been a ‘long process in the making’, according to Tim Lewis, managing director at Unreal.

The consultancy was appointed to the brief following a three-way pitch this summer.

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