Greenwich Design Associates has secured a retainer from Shell UK for a second year. Greenwich is Shell’s only design consultancy on a retainer.
In six years of working for the petrol giant, Greenwich has designed brand identities, point-of-sale and packaging, brochures, identity manuals and the Shell Smart loyalty card and terminal.
Shell UK brand co-ordinator Tim Hannagan says Greenwich, on a monthly retainer, “has proved itself extremely capable of dealing with a large quantity of diverse activity”.
Hannagan says the retainer system is being applied to other Shell suppliers: “We are moving a number of agencies across to this, but there are no plans for other design groups to be put on a retainer.”
Greenwich director Simon Wright says: “We are delighted to receive this kind of recognition.”