The Body Shop will unroll a new global programme of in-store signage from March, its first deliberate attempt to guide customers through shops. The project, designed in-house, features 16 signs illustrated by Anne Magill and two by Peter Sutton. Julian Roberts, a designer on the project, also features as a model in the Body Fragrance sign. The Body Shop plans to implement the signs in its 1206 outlets in 32 countries. The signs are being tested in 270 UK Body Shops and translated into 32 languages. In the Middle East, the designs have to focus on products as opposed to faces or bodies.
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