Design Bridge has refreshed the packaging for Drambuie in a bid to attract younger consumers. The brand identity features a bolder font, depicted in two colour tones, while the label retains the original Drambuie crest. The packaging includes an updated outer gift box, and a revised neck label. The revamped designs launch this month.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.
As part of our series looking at jobs in design studios, we speak to Pip Fazakerly, developer at virtual reality and 3D design firm Framework Creative, about animating virtual spines,
A new campaign and online resources toolkit looks to overhaul the UK’s “homogenous” design industry