Design Bridge has refreshed the packaging for Drambuie in a bid to attract younger consumers. The brand identity features a bolder font, depicted in two colour tones, while the label retains the original Drambuie crest. The packaging includes an updated outer gift box, and a revised neck label. The revamped designs launch this month.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.
Individual designers are able to submit their furniture designs directly to TalentLab, and products will be sold on the Made.com site depending on how many customers pledge their interest in