Design Bridge has refreshed the packaging for Drambuie in a bid to attract younger consumers. The brand identity features a bolder font, depicted in two colour tones, while the label retains the original Drambuie crest. The packaging includes an updated outer gift box, and a revised neck label. The revamped designs launch this month.
A shrinking national economy is now a likely backdrop for the design industry – which despite having a proven track record for growth – has been neglected in this budget.
As the festive season gets into full swing, we take a look at retailers’ flagship stores in London to see how shop windows are being used to attract seasonal shoppers
Partner Marina Willer has created the branding, exhibition space and two films for the new show, which delves into the history of the Italian car brand.
The development is the first commercial project from the car brand’s Mini Living offshoot, and will include apartments, workspaces and services such as car-sharing.