Design Bridge has refreshed the packaging for Drambuie in a bid to attract younger consumers. The brand identity features a bolder font, depicted in two colour tones, while the label retains the original Drambuie crest. The packaging includes an updated outer gift box, and a revised neck label. The revamped designs launch this month.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of