Czech Republic television channel Premiera TV has been relaunched this week as Prima Televize, with a new identity and graphics package designed by Novocom.
In what is Novocom’s first project in the Czech Republic, the consultancy’s London office led the project and used the Internet to conduct a large portion of discussions with the client.
“This method has been incredibly effective and will pave the way for future business dealings,” says US-based Novocom president and creative director John Ridgway.
Premiera TV began broadcasting in 1993 as a regional station. The relaunch follows the granting of a nationwide licence which sees Prima Televize as one of two private stations broadcasting to the whole country.
The new graphics are colourful and aim to present a warm and human face to the channel.