Continuing our Mystic Meg theme, Smith & Milton creative director Stuart Redfern said, ‘Drawing ideas in pencil on a piece of paper will make a big comeback. Spelling will move up the designer’s agenda. Spell-check will become the must-have tool.’ Who’s been stickling his grammar then?
Meanwhile, Corporate Edge director Peter Shaw was keen to explain how his creatives are using ‘a lot of fine art techniques’ and turning to ‘brush, paint and easel’. Helpfully, he attaches the group’s corporate social responsibility report for Cadbury Schweppes to illustrate the point (pictured). Anyone who got a Tony Hart kit in their Christmas stocking should prepare their CV.
Second Opinion director Mark Whitehouse reckons graphic design ‘should embrace the quirky nature of product designers such as Gusto, Moooi and Tracey Kendall’s amazing 3D wallpapers’.
Logos as interior dÃ©cor? This year’s next big thing?