Roundel has designed a mailer for Spanish-born, London-based photographer Igor Emmerich as well as a book promoting Zanders Fine Papers’ Ikono brand, which features Emmerich’s work. The creative theme for both items is ‘In Line, Off Line’, derived from printing industry terminology. In Line describes the printing process and Off Line encompasses finishing techniques like foiling and embossing. Emmerich was commissioned by Roundel creative director John Bateson and senior designer Paul Ingle. His images are based on a visual ‘line’ running through the whole book, say the designers. Most of the shots find unusual viewpoints on everyday objects, from building facias and interiors (pictured) to car tyres, railway tracks and even a man’s wrinkled forehead.
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