Roundel has designed a mailer for Spanish-born, London-based photographer Igor Emmerich as well as a book promoting Zanders Fine Papers’ Ikono brand, which features Emmerich’s work. The creative theme for both items is ‘In Line, Off Line’, derived from printing industry terminology. In Line describes the printing process and Off Line encompasses finishing techniques like foiling and embossing. Emmerich was commissioned by Roundel creative director John Bateson and senior designer Paul Ingle. His images are based on a visual ‘line’ running through the whole book, say the designers. Most of the shots find unusual viewpoints on everyday objects, from building facias and interiors (pictured) to car tyres, railway tracks and even a man’s wrinkled forehead.
We talk to the multi-faceted designer about leaving Poke after 18 years, his future projects and the race to recreate the hamburger.
Faced with less students studying creative subjects at A Level and undergraduate tuition fees on the rise, D&AD senior foundation manager Hilary Chittenden is calling on the design industry to
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the