Consultancy Creativitea has rebranded life assurance group CPP. The Guildford-based consultancy was approached in March and tasked with making the group ’more streamlined and consumer-faced’.
CPP provides services for large businesses such as Tesco, but wants to increase its brand presence while attracting consumers directly.
Creativitea managing director Rik Barwick says, ’The field is shifting towards a more tailored, personal experience. It’s more subtle now.’
Barwick says the tagline ’Here to help’ has been added to emphasise CPP’s brand message.
A new website, designed by Third Time Media, will launch in August.