Jet reviews its forecourt image

Jet, the UK’s fifth largest petrol brand with more than 1000 outlets, has appointed Light & Coley to review its identity and forecourt design. Work is underway on a concept that `evolves Jet’s identity’ but retains the corporate blue and yellow. `There are a number of new products that will affect the way the company presents itself,’ says Light & Coley managing director Alan Coley. A pilot site will open at the end of this month.