Jet, the UK’s fifth largest petrol brand with more than 1000 outlets, has appointed Light & Coley to review its identity and forecourt design. Work is underway on a concept that `evolves Jet’s identity’ but retains the corporate blue and yellow. `There are a number of new products that will affect the way the company presents itself,’ says Light & Coley managing director Alan Coley. A pilot site will open at the end of this month.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.