Swedes paper Covent Garden

Swedish designer and manufacturer of paper products, Ordning & Reda, opened its first shop in the UK yesterday with interiors by Swedish designer Tommy Martensson.

Martensson has created a unique atmosphere at the 80m2 site in London’s Covent Garden by designing the interiors to enhance the brightly coloured stationery products, says Ordning & Reda UK managing director Gustaf Frithz.

“It is a Minimalist environment with a wooden floor, white shelves and lots of light,” he adds.

Ordning & Reda has 12 shops in Sweden, one in Copenhagen, and is looking to open two more this year in London’s West End, both of which will be designed by Martensson.